jj correspondent
Jammu, Sept 26: Nearly 150 artisans are taking part in a week-long All India Crafts-Art Mela – “Gramya 2022” being organised by NABARD, Jammu and Kashmir here at Kala Kendra.
The Exhibition was inaugurated on Monday by Dr. Ajay K Sood, Chief General Manager of NABARD, Jammu and Kashmir Regional Office in the presence of eminent artists and sculpturists of J&K.
It will conclude on October 2.
The inaugural ceremony was attended by 150 artisans from different parts of the country.
This type of National Exhibition is being organized by NABARD in Jammu for the first time wherein artisans and craftsmen from across the country will showcase and sell their handloom and handicraft products.
The CGM on the occasion opined that exhibition will provide a platform to the artisans of Jammu and Kashmir and other states to display and sell their products.
The exhibition will provide a suitable opportunity to SHGs, Artisans, FPOs and OFPOs to showcase their products, understand customer preferences, learn new marketing skills as well as develop a customer base, he said adding, “special and authentic products from different parts of the country will be available in this exhibition, which are generally not available in Jammu and Kashmir.”
Sandeep Sharma, General Manager NABARD, J&K RO further informed the gathering that 65 stalls from 18 states across the country including J&K were displayed in the premises of Kala Kendra. Fifty Five stalls are managed by artisans from outside the state.
DGM, NABARD, J&K RO, Anamika informed that the Gramya Mela is featuring some of the exclusive products like Tussar silk sarees from Jharkhand, Jaipuri quilts and Charma juttis from Rajasthan, Chikankari from Uttar Pradesh, world famous Mithila and Madhubani paintings from Bihar, Jute products from West Bengal, Palmyra from Tamil Nadu and banana fiber products etc. Some of the local products from J&K i.e. Basohli pashmina, Kashmiri carpet and Organic haldi, Honey, etc. will also displayed in the exhibition.
The shopkeepers of Jammu can directly contact the artisans and craftsmen visiting this fair and can buy and sell their exclusive products in Jammu through tie up arrangement. UNI
